Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
The Chalange
- Website Performance: The site needed to handle high traffic volumes and maintain fast load times without sacrificing content or media quality.
- SEO Optimization: Urimat required a high-ranking site that emphasized sustainable products, making it easily discoverable for eco-conscious customers.
- Data Management: Efficiently capturing and storing customer data from various touchpoints was essential for both lead generation and follow-up.
- Zoho Integration: The website needed seamless Zoho integration to automate workflows, sync customer data, and manage sales funnels effectively.
What did
Tecnologia do
Phase 1: Website Development
Design and UI/UX: Created a responsive, modern design with intuitive navigation. Visual elements highlighted Urimat’s eco-friendly products, offering users easy access to product details, case studies, and sustainability benefits.
Content Strategy: Focused on building SEO-rich content that targeted keywords related to water conservation, sustainable hygiene solutions, and eco-friendly sanitation.
Performance Optimization: Implemented image compression, lazy loading, and browser caching techniques to maintain quick load times. Used a lightweight framework to enhance mobile and desktop performance.
Phase 2: Zoho Integration
CRM Integration: Integrated Zoho CRM to centralize all customer data. Set up lead capturing forms on the website, which automatically populated into Zoho, allowing Urimat’s sales team to efficiently track and follow up with new inquiries.
Zoho SalesIQ: Added Zoho SalesIQ for real-time chat support, allowing customer service to respond instantly to queries. This also fed customer interactions into Zoho CRM for improved customer relationship management.
Workflow Automation: Configured Zoho workflows to automate follow-up emails and notifications based on user interactions. For example, after a customer submits a form, they receive a personalized follow-up, and the lead is assigned to a team member for further engagement.
Data Synchronization: Enabled data synchronization between Zoho Books and the website for seamless invoicing and order management, which streamlined the order-to-cash process.
Phase 3: Testing and Launch
User Acceptance Testing (UAT): Conducted UAT to ensure that all features functioned smoothly across various devices and browsers. Specific attention was given to testing the Zoho CRM and SalesIQ integrations.
SEO and Performance Audit: Performed a final SEO audit to ensure the site was optimized for search engines. Speed tests validated load times were under 3 seconds.
Launch and Post-Launch Support: Successfully launched the website and provided post-launch support to monitor performance, optimize, and troubleshoot any emerging issues.
The Results
- Enhanced User Engagement: Urimat saw a 45% increase in website traffic within three months post-launch
- Improved Customer Support: With Zoho SalesIQ, Urimat’s customer support response time decreased by 30%
- Streamlined Sales Process: Zoho CRM integration helped Urimat manage leads more effectively.
- Enhanced Lead Nurturing: With Zoho CRM’s lead scoring and segmentation features, Urimat could prioritize high-potential leads.
- Improved Sales Forecasting: Leveraging Zoho’s analytics and reporting tools, Urimat gained deeper insights into sales trends and customer buying patterns
- Automated Email Campaigns: Using Zoho Campaigns, Urimat automated email marketing, targeting potential customers with personalized product recommendations and sustainability insights.
